One of the world’s top 10 richest racedays has a new title sponsor: insurance brand FWD. FWD Champions Day is scheduled for Sunday, 28 April at Sha Tin Racecourse and the marquee fixture will carry prize money of HK$70 million across its 10 races.
The premier day’s three Group 1 feature contests are the HK$24 million FWD Queen Elizabeth II Cup (2000M), the HK$18 million FWD Champions Mile (1600M) and the HK$16 million Chairman’s Sprint Prize (1200M).
Winfried Engelbrecht-Bresges, Chief Executive Officer at the Hong Kong Jockey Club, says: “The Jockey Club and FWD share similar values and we are delighted to welcome them as title sponsor to this exciting event.”
“Hong Kong racing is high-end lifestyle entertainment synonymous with the style and pace of the city,” he adds.“This event continues our effort to raise the Hong Kong brand globally and I would like to take this opportunity to thank FWD for joining us in this new partnership.”
Ken Lau, FWD Managing Director of Greater China and Hong Kong Chief Executive Officer, says: “Horse racing is one of Hong Kong’s most established and world-class activities, and the unique atmosphere created by Hong Kong racing alongside the city’s dynamism attracts a huge fan base. We are proud to partner with the Hong Kong Jockey Club to host the FWD Champions Day. FWD aspires to change the way people feel about insurance. Through this world-class event, we hope to bring a new level of racing excitement to local and international audiences.”
Last year marked the first time that the Hong Kong Jockey Club staged Champions Day. The Club made a strategic decision to present three of its most prestigious Group 1 contests on one raceday, creating another championship occasion to complement its globally renowned Hong Kong International Races, staged in December each year.
The inaugural Champions Day saw Pakistan Star win the QEII Cup while the Champions Mile went to Beauty Generation. Ivictory was victorious in the Chairman’s Sprint Prize.